Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.
In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation. Cases are completely updated to include companies which are prominent in the business press and well known to students (eg Amazon, Tesla, Tough Mudder, Tata Group, Samsung).
Contemporary Strategy Analysis: Text and Cases, 9th Edition combines the text with an updated collection of 20 case studies. It is suitable for both MBA and advanced undergraduate students.
From the Back Cover
‘‘Great textbook that manages to provide both scientific insight as well as valuable tools for practice.’’Prof. Dr Phillip C. Nell, Vienna University of Economics and Business, Austria
‘‘Grant’s Contemporary Strategy Analysis provides a comprehensive and practical review of all the key strategy topics, from analysing internal resources and capabilities to competitive advantage in mature industries. It provides a detailed and pragmatic overview, ideal for my Strategy Exec MBA module, with numerous practical case studies making it a must have for both post graduates and industry practitioners.’’
Contemporary Strategy Analysis: Text and Cases Edition 9th Edition by Robert M.
- Title: Contemporary Strategy Analysis: Text and Cases Edition
- File: PDF,20MB
- Author(s): Robert M. Grant
- Publisher: Wiley
- Year: 2016
- ISBN: 9781119120841; 1119120845
- After checkout , you’ll be redirected automatically to download your eBook.
- We accept refunds if the request meets our policy, please refer to Refund Policy.